Brand Sprint

Formulating a brand strategy can be time-consuming and the outcome sometimes remains too abstract. The Brand Sprint combines the expertise of two agencies, Unc Inc and StoryDiggers, to make your brand and message relevant again in a short period of time.

• Speed and effectiveness through the sprint method
• Meaning and emotion through the storytelling method
• Strategic value: through input from brand and communication strategists
• Concrete result: translated into design and tested with stakeholders
• Team alignment: co-creation in a collaborative process

From management, marketing, communications and content, 4 to 8 client employees participate. We bring in a facilitator, a strategist and a designer to lead the collaborative process to maximum results.

Day 1: 'Outside-in'

On day 1 we work outside-in: from deep understanding of the current playing field (target audience, competition and trends) we explore the essence of your brand (from history, current meaning and ambition to the future). How do we connect to the story of your brand? And how do we translate that into the 'What', the 'How' and the 'Why'. After day 1, a strategic vision and a lived brand essence is formed.

Day 2: 'Inside-out'

On Day 2, we work inside-out: we bring the brand essence to life in the brand story and associated visual language. Then we explore what the brand looks like in communication: we create a concept of the new website, social campaign, event or any other expression to convey the story of your brand to your audience.

At the end of the day, we pitch to a number of experts from the client's network (management, employees or clients), so that we can dot the final 'i's'.

Day 3: Production!

On the third and final day we gather all our new ideas and discoveries and start producing concrete expressions. We work towards a complete brand strategy in the form of a brand guide and a communication concept that can be rolled out immediately.