Brand design

A strong brand plays a key role in connecting people to an organization. It brings the essence of the organization to life in a clear image, resonates with the target audience and stands out in the marketplace. We design brands that are experienced everywhere in everything an organization does.

Visual Identity

When designing brands, we focus on developing a cohesive visual identity. This process includes determining color schemes, fonts, logo designs and other graphic elements. We develop several design concepts that represent the essence and values of the brand. These concepts are evaluated and refined with input from stakeholders and possibly through feedback from client groups. The final design is selected based on how well it aligns with the brand name and overall brand strategy.

Guidelines for consistency

The next step is to compile a brand guide, which serves as the foundation for the consistent application of the corporate identity. This guide includes guidelines for the use of the brand name, logo, color palette, typography, imagery and tone of communication. The goal is to ensure a coherent and recognizable brand image, both internally and externally. The brand guide serves as a crucial reference point for all future marketing and communications to ensure brand integrity and consistency.

Accessible designs

We ensure that the corporate identity is accessible to everyone, regardless of their limitations. Accessible designs enable all users to take full advantage of the brand. This not only increases the user base, but also shows that the brand is inclusive and considers the needs of all users.

Development of brand assets

When creating a brand identity, we create various brand assets such as logos, icons, typography and color schemes. These assets are carefully designed and documented in the brand guide. This ensures that each component of the brand identity is used consistently across all communication channels, reinforcing the brand's recognition and reliability.

For an unforgettable experience

Good brand design makes an organization relevant, valuable and trustworthy. This forms the basis for strong customer relationships and an effective communication channel that supports business goals. By focusing on user-friendly and well-designed brands, we help organizations achieve their goals and strengthen their brand. Our designs provide a great brand experience that builds trust and loyalty and contributes to sustainable success.