The lives of millions of people stand still due to war, natural disasters or persecution. Social start-up LittleBitz, however, believes in the resilience of these people; with some funding, they can slowly rebuild their lives. Together we developed a new way of giving and in doing so have a global first.
In search of a new way of giving
Worldwide, 65 million people have had to leave their homes. Of these, half are children. These are numbers that make you dizzy, that make you wonder if your donation can still make a difference. We think so. But to activate a new generation, donating must be easy, personal and transparent.
A human connection
There is much mistrust among the target audience about the extent to which their donation reaches those in need, confirmed research by partners McKinsey and Spark. Donors also need to be able to empathize and feel sympathy to want to support refugees. The solution: a platform that enables donors worldwide to make personal donations to refugees in the region.
Little Bitz make a big difference
The brand had to convince the target audience of this new proposition. Accordingly, the logo is composed of small particles that come together to represent the brand and the dreams of refugees. The typography, meanwhile, combines solid, geometric shapes with a playful character. This gives the brand a modern look with a strong personality.
1-to-1 donating
In this pilot, we focus on Syrian refugees in Jordan. The nearly 700 thousand registered (out of a total of over 1.4 million) refugees receive a small stipend from UNHCR via a personal ID and iris scan at the bank. After intensive consultation, the UNHCR gave us access to nearly 10,000 of the most vulnerable people in this database to make it possible to support them directly financially.
Personal versus privacy
Because privacy is often vital for refugees, we cannot use all information. We do have access to pseudonym, age range, family composition and place of residence. But to give all refugees an equal chance of financial support, we first present three algorithmic suggestions. After donating, you will receive a notification when your contribution has been received by the person you supported.
Lasting impact through system innovation
In early January 2019, the app went live with a soft-launch. In the coming years, however, we will be expanding the functionalities and refugee groups. But after overcoming all the technical, legal and organizational barriers to enable personal donations, we are most proud of the human connections we are helping to make.
Start the new giving today!
Want to learn more about LittleBitz? Then visit the website.